Sam Altman Endorsed Curiosity Craft (Spoiler: He Didn't)

"We are extremely happy that Sam Altman has endorsed Curiosity Craft as the essential resource for parents navigating AI with their children..."

Unfortunately, that never happened. That video is not real.

Sam Altman never said those words. He never endorsed our course. But in a world with Sora 2 and similar tools, anyone can make it look like he did. This is why your family needs to talk about AI-generated videos today.

This is the conversation we need to have with our children - not from a place of fear, but from a place of empowerment. These tools are here. They're powerful. And they're going to be in your children's pocket whether you're ready or not. Like any powerful tool, they can build or destroy depending on how we choose to use them.

What Sam Altman Actually Said

This week, the real Sam Altman announced that "very soon, the world is going to have to contend with incredible video models that can deep fake anyone or kind of show anything you want."

Very soon. Not years from now. Not when we're ready more like right now.

He added: "That will mostly be great" and "there's gotta be some fun and joy and delight along the way."

He's not wrong about the potential. These tools will enable incredible creativity, education, and storytelling. But his casual mention that "there will be some adjustment that society has to go through" glosses over something crucial: that adjustment happens in our homes, with our children, starting now. And we don't get to opt out.

The Car in Your Driveway

Think about cars. We don't ban our teenagers from driving because cars can be weapons. We teach them that a car is a powerful tool that comes with responsibility. We make them take driver's ed. We set rules. We have conversations about consequences.

AI video generation is the new car in the driveway - except our kids can access it from their phones, there's no licensing requirement, and most parents don't even know it exists. The difference is, we get to decide when our kids drive. With AI, that decision has been made for us.

At Curiosity Craft, we're not building walls against AI or pretending we can stop this wave. We're proposing something different: let's have the conversations we didn't have before social media entered our children's pockets. Let's learn from that mistake.

The Power in Their Hands

Your teenager will soon be able to:

• Create educational videos that bring history to life
• Produce films limited only by imagination, not budget
• Build empathy by seeing situations from different perspectives
• Express creativity in ways we never could

They'll also be able to:

• Create fake evidence of events that never happened
• Manipulate someone's image without consent
• Spread misinformation with unprecedented believability
• Blur the line between reality and fiction for vulnerable peers

The technology to create synthetic videos isn't coming someday - it's arriving now, in apps and platforms your children already use. We can't stop this any more than we could stop social media from reaching our teenagers. Soon, our children will hold a power to fabricate any reality, to make anyone appear to say anything. The only choice we have is stark: prepare them to wield this power wisely, or watch them learn through devastating mistakes.

Moving From Fear to Empowerment

Being scared won't help us. Being absent won't protect them. Pretending we can shield them from AI is a fantasy. Our role it's to be there with them. We need to transform from anxious bystanders into confident mentors who can help our children navigate this new reality.

Here's what a conversation about deep fakes could look like:

1. Start With Wonder, Add Wisdom Show your kids the incredible things AI can create. Let them be amazed. Then empower them with the next conversation: "With this power comes responsibility. How do we use it well?"

2. Make It Concrete Don't talk in abstracts. Create scenarios: "If you could make a video of anyone saying anything, what would you create? Why? Who might be hurt? Who might be helped?"

3. Establish Family Values for AI Just as you have rules about screen time or social media, create family agreements about AI use:

• We don't create content that could hurt others
• We verify before we believe
• We consider consent before we create
• We use these tools to build, not to break

4. Practice Digital Verification Together Make it a family skill: How do we check if something is real? What questions do we ask? Who do we trust? This isn't paranoia, it's digital literacy for the AI age.

The Conversations We Didn't Have

We didn't prepare our children for social media. We handed them smartphones and hoped for the best. We saw it as "just communication" or "harmless fun", until it wasn't.

Now we have a second chance. AI isn't just another app or platform. It's a fundamental shift in how reality can be constructed, shared, and experienced. Our children will live in a world we can barely imagine, where the line between real and synthetic blurs daily.

When Altman talks about society's "adjustment," he's talking about your family. About the moment your child encounters their first deepfake. About when they're tempted to create one. About when they have to decide whether to share, report, or intervene.

These aren't hypothetical scenarios for some distant future. With tools like Sora 2 approaching, these are next Tuesday problems. 

Join Us at Curiosity Craft

If that fake video at the top made you realize your family needs to prepare for this new reality, B. Scot Rousse and I are launching Curiosity Craft: a learning space where parents can explore these questions together. We've created an on-demand course you can take at your own pace, covering practical strategies for helping your kids use AI purposefully while building the skills they need to thrive.

We're launching the course on October 15. Visit the link in the comments to reserve your spot. The first 500 parents enroll for free.

Our children will grow up with AI. The question is whether they'll see it as a tool that expands their world, or a substitute for the human connections that give life meaning. That choice starts with the conversations we have today.

Note: The video at the top of this article was created using AI to demonstrate both the creative potential and the ethical challenges of synthetic media. Sam Altman has not endorsed Curiosity Craft. This fabrication is the point - in a world where anyone can create convincing false realities, empowering our children to be responsible creators and critical consumers isn't optional. It's essential.